Embrace Winter

Embrace the road with Michelin

Canadian winters come with all sorts of unpredictable (and unforgettable!) experiences on the road. Discover Embrace Winter’s driving tips, safety advice, inspiring road stories, and more to make this your most memorable winter yet!

Discover our driving tips, inspiring stories and more to make this your most memorable winter yet!

Winter Road StoriesContest

Unforgettable experiences occur every year on the road, and in all sorts of weather conditions.
Scroll down to discover memorable winter driving stories or share yours for the chance to WIN a personalized winter experience worth up to $10,000! Enter here

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Ottawa bound in winter
for my favourite singer!

My friends and I are
music fans.

Headed to

to see our favourite
singer live
for my birthday!

Left early cause it was snowing hard and there was NO WAY we were going to be late!

With the music blasting, we sang our hearts out while making
our way to the city.

but surely!

Arrived on time (YAY!)
Best concert ever!

the perfect conditions
for a hockey game

5am Waking up!

Time to Prepare the kids for their hockey game!

Despite the chaos of 3 boys in the back seat, the streets were empty and the sun was shining.

A gorgeous blanket of crisp white snow had fallen overnight.

The drive was my moment of calm before the hockey madness...

And guess what ?!

They won!

family reunion
in Jasper for the holidays

My family was meeting up in

during our Christmas vacation.

It was a long but beautiful drive with the Rockies surrounding us.

There was a huge snowfall that made us stick around the chalet.

A great way to spend time together

It was one of the best family reunions yet!

Your StoryContest

Now share your story for the chance
to win a personalized winter experience
worth up to $10,000!

Enter here My Turn!

Winter Driving Tips

See Michelin driving expert and professional race car driver Carl Nadeau share some important driving lessons and get a refresher on how to stay safe on winter roads.

Always Stay Safe

Always Stay Safe

Learn how to be prepared for winter, the best driving position, and why it’s important to stay calm and focused on the road.

See more

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